A newbie is someone who is completely new to something and SEO means Search Engine Optimization. So if this really is you, here are some terms you will end up hearing and require to be familiar with.
A few years ago, SEO did not even exist, so somehow we are all newbies. It?s exactly that some will be more new than the others.
This report on terms, is simply by no means exhaustive but is meant like a basic breakdown of the text employed in SEO. At the rate new terms area appearing, as soon as you have completed looking over this list someone will have probably invented a whole new term, but at least you could have the basic principles. So lets get going.
above the fold
This comes from the experience of the superior portion of a newspaper. Above the fold can be used on the Internet to describe the very best a part of the page that the visitor can see without scrolling down.
AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from the time visitors click on the ads.
AdWords
Google's ppc (PPC) advertising program. Use AdWords when you need to purchase advertisement to send traffic somewhere.
algorithm
Algorithms are complex teams of rules according to mathematical equations. With regard to SEO the algorithm is the place the search engines rank web pages within it?s search engine results. Some SEOers think is because they can find out the algorithm, they are able to obtain higher search engine results.
anchor-text
Also called link text. Is the blue underlined text on websites that you simply click to go to another page or site. (Note: The link will not necessarily need to be blue or underlined but this is the traditional standard).
backlink / back link
A link on another page that links on the page you happen to be viewing. Also known as inbound link.
click through rate (CTR)
Often found in Internet marketing to describe the share of users who select a hyperlink or advertisement. IF a page has 100 visitors and 12 click on the link then this page has a CTR of 12%.
cloaking
The practice used by some websites for you one page to some search engine for indexing while serving a completely different page to all the others. So what the google search sees and the product in question are two various things. It should be noted that this practice of cloaking can get your web site banned from the major search engines.
conversion rate (CR)
The area of guests that deliver your most wanted response (MWR). The CR is a vital measure of the strength of your web sales effort. If your website is selling an e-book of course, if 3 of all the 100 visitors buys your book then your internet site has a CR of 3%.
CPC
Cost per click. The total cost of the advertising campaign divided from the resulting number of unique visitors.
CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry.
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dead link
A link with a page, that no more exists or has been moved to your different URL. Search engine spiders regularly remove dead links.
deep linking
The practice of linking for the inner pages of some other site - as opposed to linking to the homepage.
Google bomb / Google bombing
The practice of using keywords to make a webpage show up in the Search Engine Results Pages (SERPs) under keywords which might be out of context with the page. It should be noted that Google is taking steps in order to avoid this practice.
hand submission
The practice of visiting each google search and directory and submitting the registration form by hand instead of by using a software program. Some systems will not likely accept automated submissions. Same as Manual Submission.
heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags may have significance in SEO with search engines like google appearing to assign more importance to keywords within heading tags.
hidden text
Text over a website that is certainly visible to spiders however, not to human visitors. The aim is to load the page with keywords without deterring through the visitor's experience. This is mostly done by making the words the some color because background. Most engines like google can now detect hidden text and contemplate it a form of spaming. Pages which contain hidden text are penalized or perhaps de-listed.
hit
One hit is but one obtain folders on a web server. this hyperlink opening a website with 3images will in the process generate 4 hits.
hot linking
The practice of displaying images files, video clips etc. over a web site when those files are saved to another (usually another person's) server. Effectively the site displays content that uses up another woman's bandwidth. Hot linking is normally considered unethical unless prior permission is obtained.
HTML
Hypertext Markup Language may be the primary language utilized to write web sites. Consists of tags .
HTTP
Hypertext Transfer Protocol may be the most common transfer protocol employed to facilitate communication between servers and browsers.
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Adam White
Seo Terms For Newbies ? Part 1 Of 2
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